Thank you, CanvasRebel for featuring this insightful interview on your website! The interview below was conducted by CanvasRebel and shared on their website - https://canvasrebel.com/meet-jon-mcgraw/


Alright, Jon thanks for taking the time to share your stories and insights with us today. When you were first starting out, did you join a firm or start your own?

20 years ago I started my own firm – with a leap of faith and a handful of friends as clients. At age 28 I had been working in the corporate world for about 5 years when I was transferred from Boulder, Colorado to Kansas City, Missouri to oversee and expand our presence in the Midwest. For the next 5 years I dedicated my life to building what became one of the highest producing regions in the county – second only to our corporate headquarters in NY. Then the firm was acquired by a big bank. I knew my desire to have a positive impact on every client would be crushed by ‘big corporate’ so I walked away from a fat salary to start Buttonwood Financial Group, LLC.


Before the bank acquisition, with several offices in my multi-state region, we serviced more than 25,000 accounts for investors. I had a group of employees who provided outstanding service to our clients. However, if a client had a complex problem, the issue was elevated to me. I quickly learned most of the problems were a result of simply failing to properly plan! Perfect examples include the multi-millionaire father who didn’t have the time to update his estate documents. This led to a nightmare for his kids. He was busy running his company when he had the heart attack. The legal battle following the auto accident that killed a pedestrian; and broke a family. An umbrella insurance policy is cheap, and hopefully never needed.


Was it possible to develop my own firm that could benefit individuals and families by solving these problems? Could we reinvent the financial advisor? Could we follow the same process a CFO might follow when they are invited to join a company? The vision for Buttonwood was formed around the ability to step into a clients life with a high level review through the unique perspective of what they are trying to accomplish. We would look for distinct opportunities based upon their assets and liabilities as well as their income and expenses. What could they be doing but weren’t? What risks were they facing but hadn’t even considered. Working with clients we would prioritize these items, implement strategy, and put in place a process to review and revise as clients transitioned through different stages of life.


I provided this overview to a handful of people I knew, and Buttonwood Financial Group launched in January 2002.


Jon, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I have been in this industry for 30 years and I’m still surprised there are so few firms that elect to do what we do – it is so rewarding! I understand the process is complex: It takes a great deal of time and effort to stay on top of trends in tax, insurance, estate, business and the investment markets. Add in meeting with clients and managing a growing company, the workweek can easily stretch across a full 7 days. Without passion and culture at the center, I could have never done it. I’ve always appreciated the saying, “Luck is what happens when preparation meets opportunity”. In 2005 we acquired an amazing historic 1860’s building for our offices. As I was shopping for art in the building, a friend and artist, convinced me we should establish a rotating art gallery rather than purchasing static pieces. Buttonwood Art Space, a community-focused gallery was born. Today we host multiple themed exhibits annually. The theme for each exhibit is based around the mission of a local non-profit. Over our history, sponsorships, and art sale proceeds of more than $750,000, have helped support nonprofits and artists. The business plan for Art Space came from the passion of Financial Group – and we share it openly and regularly with others who want to make the world a better place through the arts.


2022 marks the 20th anniversary for Buttonwood Financial Group. Each year we continue to support our world by committing a percentage of revenue to the non-profit Buttonwood Foundation. Looking back, I can’t imagine any other path as fulfilling. It hasn’t been easy, and the world of business is unforgiving – you either get it right or you’re gone. With the growth we have experienced, the challenges today continue to be larger and the outcome more impactful. However, with the advantage of hindsight, dedicating my time to the things I’m passionate about has led to an amazing life – not only for me, but for our employees, our clients, local artists and our non-profit community.


Have any books or other resources had a big impact on you?

I have been involved with many small business startups. When the phone rings, I often recommend someone starting a business read Gerbers, E-Myth Revisited. While the book dates from the 90’s, the evergreen perspective he shares in “Part I”; the need for a successful small business leader to have 3 interchangeable personalities, is vital for anyone starting a business to understand.


What do you think helped you build your reputation within your market?

As CEO, one of my primary jobs is to make sure we protect our brand. I believe if we live it, we will protect it. Today, our dedicated Team, serves as a strategic CFO to more than 400 individuals and multigenerational families across this great country and overseas. Each member of our Team was asked a common interview question: What is it you are passionate about when you wake up in the morning? If the answer doesn’t have to do with making the world a better place, helping, assisting or giving back, Buttonwood isn’t the place for them. Our reputation has been built by doing the right thing and thinking of others best interests first. The culture at Buttonwood is based around the desire to set the other person up for success, whether that be a coworker, a client, partner or vendor.


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Recent Buttonwood Articles


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Historic street scene with people gathered around a table outside a brick building at dusk.
By Kristy Wieland • May 16, 2026
The Buttonwood Agreement: Where American Finance Took Root — and Why Our Name Exists The Buttonwood Agreement was a compact signed on May 17, 1792, by 24 stockbrokers and merchants beneath a buttonwood tree at 68 Wall Street in New York City. It established the rules of organized securities trading in America and laid the foundation for what would become the New York Stock Exchange. Buttonwood Financial Group takes its name directly from this founding moment; as a daily commitment to the integrity, transparency, and long-term thinking those original brokers put on paper. What was the Buttonwood Agreement, and why it still matters The Buttonwood Agreement came at a moment of crisis. The Panic of 1792, America's first speculative bubble and market collapse, had shattered public confidence in capital markets. Prominent financiers defaulted. Prices fell. Investors panicked. Alexander Hamilton worked to stabilize the system, but the lasting fix came from the professionals themselves. On May 17, 1792, 24 brokers gathered under a buttonwood (sycamore) tree outside 68 Wall Street and signed a two-sentence agreement: they would deal only with each other, charge a standard commission of one-quarter percent, and give preference to fellow signers in all negotiations. Simple. But the effect was transformative. By agreeing to hold a higher standard collectively, they rebuilt confidence in the market itself. The Buttonwood Agreement is widely regarded as the founding document of the New York Stock Exchange and of organized American finance. Why Buttonwood Financial Group carries this name Boutique wealth management firms are built on process and trust. When we named our firm Buttonwood Financial Group, the choice wasn't aesthetic; it was philosophical. Our name is a daily accountability measure; a reminder that the values those brokers signed onto in 1792 — integrity, structure, and responsibility — are exactly the values our clients deserve today. The families and individuals we serve aren't looking for surface answers and financial products. They're looking for an experienced team that has been tested across market conditions, that communicates honestly, and that approaches every client relationship from a fiduciary capacity in a long-term commitment. That's what an established boutique wealth management firm looks like in practice. What experience really means Experience in this industry isn't about credentials alone. It means you have been present with clients through market downturns and periods of uncertainty. You have worked alongside families through estate complexity, business transitions, and inheritance conversations. You have coordinated tax strategy, cash flows, and generational goals at the same time; because for most families, those things can't be separated. Our Team brings that depth to every engagement. Not because we're proud of our tenure, but because the people we serve deserve to work with real people whose judgment has been informed by real world complexity and a wide range of client circumstances. The values that haven't changed in 234 years The Buttonwood Agreement was forged in a crisis to restore confidence. That context mirrors what many clients feel when they first reach out to a firm like Buttonwood. The financial world is complex, opaque, and hard to navigate. Our commitment is to bring transparency, fiduciary responsibility, and honest communication to every relationship, the same values those brokers enshrined in 1792. Roots matter. They tell you where a firm stands when things get hard. On Buttonwood Agreement Day, we honor that founding moment, and recommit to carrying it forward. Connect with Buttonwood Financial Group If you're evaluating whether your current wealth management relationship reflects these values, we'd welcome the conversation. Our advisors work with individuals, families, and business owners on comprehensive, fiduciary-driven financial plans built around your long-term goals. Frequently Asked Questions What is the Buttonwood Agreement? The Buttonwood Agreement was a compact signed on May 17, 1792, by 24 stockbrokers and merchants in New York City. It established standardized rules for securities trading, dealing only among members, and charging a fixed commission. It is considered the founding document of the New York Stock Exchange. When is Buttonwood Agreement Day? Buttonwood Agreement Day is observed annually on May 17, marking the date the original agreement was signed in 1792 outside 68 Wall Street in New York City. Why is the Buttonwood Agreement significant in finance? The Buttonwood Agreement replaced chaotic, unregulated securities auctions with a system of structured, trust-based trading. It restored public confidence after the Panic of 1792 and established the foundational principles, integrity, accountability, and standardized commissions, that governed Wall Street for nearly two centuries. What does Buttonwood Financial Group do? Buttonwood Financial Group is an independent SEC Registered Investment Adviser. A boutique wealth management firm. The firm works with individuals, families, and business owners to provide both financial planning and investment management services. By serving as the primary financial advisor and administrator, Buttonwood is essentially acting as the family's "CFO" while the client remains as the family "CEO." Buttonwood strives to organize, formalize, implement, and monitor financial strategies consistent with clients' multi-generational goals and objectives. What makes a boutique wealth management firm different? Boutique wealth management firms typically offer more personalized service, deeper advisor relationships, and a fiduciary-first approach. Advisors and their support teams generally work with fewer clients and provide more integrated guidance and may reach a deeper level of strategy across investments, tax, business and estate planning, and financial planning. How do I choose an experienced financial advisor? We often see the following criteria: Look for advisors with a fiduciary obligation, verifiable credentials (CFP, CFA, or similar), a transparent fee structure, and experience working with clients whose situations are similar to your own. Confirm the advisor's registration status at adviserinfo.sec.gov. B uttonwood Financial Group is a registered investment adviser. The information provided in this article is for general informational purposes only and does not constitute investment, financial, tax, or legal advice. Past results are not indicative of future performance. All investing involves risk, including possible loss of principal. Please consult a qualified professional for advice specific to your situation.

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